Raízes

National culture and entrepreneurship

Searching for national talent



Programme created in 2018 and promoted by CND through its "Dakaza" insignia, which establishes partnerships with Angolan artists and artisans, with the aim of promoting the creativity, innovation and entrepreneurship of national creators.

This programme came about with the objective of increasing the differentiation factors of CND's specialised retail business by including the offer of locally manufactured original articles, integrating national artists and craftsmen in the organised retail.

For "Dakaza" customers, the "Raízes" Programme makes it affordable for them to purchase national art and handicrafts.

Artists and craftsmen are given space in the brand's shops to exhibit their articles and hold demonstrations and workshops with the participation of customers. "Dakaza" also promotes the notoriety of the creators, in addition to the sale of their articles.

Scope of Action
  • Entrepreneurship
  • Inclusive economy
  • Strengthening of national cultural identity
    Beneficiaries
    • National artists and small and medium-sized craftsmen
    • General consumers.
      Sectors/Companies involved
      • Distribution Sector in Angola

        Sustainable Development Goals

        Fazer Pescar Programme's contribution

        Decent Work and Economic Growth

        Promote inclusive and sustainable economic growth, full and productive employment and decent work for all.

        Reducing Inequalities

        Reduce inequalities within and between countries.

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